Designer
6 Yards
Service Study and Redesign Solutions for a
Handloom Retail Store
Background
6 Yards is a speciality handloom store, with a mission to celebrate and spread awareness about Indian Handloom Textiles. They operate their service out of a single 2 storey building in Vijayawada.
Through the course of this project, we studied this business as a service and came up with design proposals that could help the service better appeal to their target customers.​
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Studying the Service
Space Mapping
User Journey
Tracking a customer's journey with the service from discovery to post purchase.
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Value Chain Architecture
People, Props, Processes
Service Blueprint
Before
During
After
Identified Pain Points
Business Pain Points
Promotion of handloom, getting their vision out
Competition with fast fashion brands
Acquiring new customers
Training sales personnel
Diversifying collection
Making handloom relevant to younger age group
Hiring the right people - Currently owner manages most of the load
Packaging, staff uniforms
Customer Pain Points
Poor service to low budget customers
In store navigation
Hard to find store - physical location + Digital presence
Lack of wash care information
Assistance while buying - Sketch, apparel knowledge
Lack of parking space
Design Proposals
Brand Moodboard
Brand Story written for 6 yards
Our tale begins in the bustling markets of india, where the magic of handlooms has been practices for generations. 6 yards was born out of a deep love for these age-old textile practices, an admiration for the artisans who dedicate their lives to the craft, and a belief in making their work accessible to all.
But we’re not just about textiles; we’re about stories too. Our store is a sanctuary of narratives, and with each piece you’ll witness the stories of the artisans who pour their hearts into every creation.
Affordability is at the core of our philosophy. We believe that everyone should have the opportunity to embrace the elegance of Indian handlooms. We work closely with artisans, cutting out unnecessary middlemen to ensure that our customers get the best quality at fair prices.
Our Vision is simple: to make indian handlooms an integral part of your everyday life. From the exquisite sarees that drape you in elegance to the cozy blankets that keep you warm, 6 yards brings India’s vibrant textile treasures to your home.
Product Tags
Product tags includes name of the handloom variety and material in a visual form
Thank You Cards
During the checkout/bagging process, a thank you card adds a personal touch with a quick handloom fact and a bonus print
Carry Bags
Currently used plastic bags replaced with cotton totes for general purchases and fibre bags for mass individual gifting purchases
Digital Presence
Photoshoot done for 6 yards with their products for their digital platforms
Better showcasing the prints and weaves through photo composition and storytelling
